Donor/Legislator Attitudes

Intuality / Donor/Legislator Attitudes

Donor/Legislator Attitudes

  • CivixAI uses IntualityAI to reveal the behavioral and decision-making preferences of human audiences. CivixAI tells you when your audience is thinking about your prescribed action (i.e buying, giving, voting, etc) and when they’re in the mood to take that action. In other words, CivixAI tells you exactly when your target audience actually wants to be engaged or influenced.
  • CivixAI can be used to achieve one or more of the following goals:
  • 1. Mirror the behavioral and decision-making preferences of legislators at the federal and state levels. This allows organizations to know exactly when to engage specific legislators, based on each legislator’s own cognitive preferences, in order to have the highest probability of persuading them to support or oppose their legislative agenda. Simply put, CivixAI puts you inside the mind of any legislator you choose.
  • 2. Re-activate lapsed donors within targeted segments to efficiently capture lost donor revenue. Knowing when these lapsed donors are thinking about giving, and when they feel most positive about it, allows you to specifically target your outreach initiatives and avoid costly engagements that have missed the opportune window to earn them back.
  • 3. Take current donors or members to the next level of giving, or earn additional gifts, by identifying when their sentiment for your mission or vision is at its highest level based on their own cognitive patterns.
  • 4. Acquire new market share from within a targeted donor audience. For example, if currently 70/300 donors or members donate to your organization, use CivixAI to identify the most opportune time to engage the other 230 donors or members not currently giving and begin converting them.
  • 5. Mobilize voters in hard-to-reach or underserved segments by pinpointing when their sentiment for your candidate or issue is at its most positive point during your campaign timeline – and earn their vote or support.
  • CivixAI’s unique ability to forecast audience sentiment reveals when your audience will be actively thinking about giving to your organization or cause. The dates below under “Active Donor Sentiment” and “Inactive Donor Sentiment” list specific time frames in which donors to PAC want to be engaged and have the highest probability of giving.
  • The attached graphical readout is for the period measured from December 20, 2018 – March 31, 2019.
  • *Note: The increase or decrease in donor preference being predicted can occur as much as two weeks before the prescribed date range and it may run longer by as much as two weeks after.